Why Great Ideas Can Fail

“Designers are proud of their ability to innovate, to think outside the box, to develop creative, powerful ideas for their clients. Sometimes these ideas win design prizes. However, the rate at which these ideas achieve commercial success is low. Many of the ideas die within the companies, never becoming a product. Among those that become [...]

The Research – Practice Gap

“There is an immense gap between research and practice. I’m tempted to paraphrase Kipling and say “Oh, research is research, and practice is practice, and never the twain shall meet,” but I will resist. The gap between these two communities is real and frustrating. Sometimes the gap is deliberate. Some researchers proudly state that they [...]